Alexandria Brewing Company
Brewmaster Andy Reynolds’s passion for brewing was born inside a combat zone from a bathtub of homemade apple juice and yeast hard cider. Years after his service in the United States Army, he took a leap of faith on his brewing dreams. Despite plenty of adversity, Andy and his family have hustled hard to bring his vision to life as ABC.
logo design
branding
packaging design
apparel design
event posters
Alexandria, Kentucky
Our Approach
It was clear that the ABC brand would carry enormous meaning to those around it. We achieved a memorable look through symbols of combat and rock n’ roll that pair nicely with shredding brews. A color scheme of sand tan and valorous reds pays further homage to military service.
Can Design
Just a few years into its existence, ABC made the jump from startup business to that beloved local craft brewer putting beer on the shelves at your local grocery store. We teamed up to create a can design series that would ‘pop’ out from the crowd yet be flexible enough to accommodate a variety of beer names and color combinations. Our signature six guitar strings ties it all together.
Now a bit of grunge
If our cans are pop-punk, we went full grunge with our beer bottle designs. One bartender recommended “something in the style of Monkey Gone to Heaven by the Pixies”, and with that, we rocked some pixels to create a dark, distressed, and even sinister look.
Impact
Andy’s dream is alive and well. What started as one man’s passion has grown into a thriving local business and the town’s de facto meetup point. A huge salute is owed to ABC’s team for its fierce implementation of this brand, which has earned them a cult following (4.8 stars over 228 Google Reviews between 2018-2023).
Feedback
“Everyone loves the brand. Trevor did an incredible job interpreting the concept in our head and turning it into an outstanding logo and amazing identity.”
Andy Reynolds, Owner & Brewmaster