An instant classic – this idea came out of nowhere. I was working with a client to vectorize his logo idea when a spark of inspiration hit. The peak, the arrow, it all just made …

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A quick peek at some brand guidelines for Trove Life. Background: Trove Life is the adventure brand behind the “The Tales of Trolifeous Types” children’s book series. Think Scholastic or HarperCollins. Together, we took an …

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Subtle change – big impact. This is the start of a brand refresh for Trove Life, who came to the table with an adventurous spirit and a hot air balloon icon that beautifully captures their …

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Introducing Danny’s Barber, a popup barbershop for music festivals, and an affiliate of Riverside, California’s own, Shipwreck Barbershop. I’ve been working with Shipwreck for a couple years now, and these guys always come to the …

Read moreLogo Design for Dannys Barber

Logos, printed & way up close, part 2. Background: a couple years ago I started this tradition of publishing a portfolio book at the end of each year. I was sitting on a mountain of …

Read moreLogos In Print Part 2

Like ASMR for the eye 🤤 The dots, the texture of the paper, the curve of the page, there’s something so satisfying about logos in print. Background: a couple years ago I started this tradition …

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A peek back at some of the best looks from the 2023 Yearbook. Background: a couple years ago I started this tradition of publishing a portfolio book at the end of each year. I was …

Read more2023 Yearbook Highlights

2023, check. Yearbook, check. Cheesy photo, check. If you haven’t yet, give the 23 Yearbook a look here.

Nothing to see here, folks. Just a clean stack of logo shirts. Background: Camp Randall is a rowing club based in Madison, Wisconsin, and with this project, we had one goal: look cool. The design …

Read moreCamp Randall Rowing Club Shirt Design

Hey! Big thanks to everyone that voted in the logo poll. Really, it means a lot to see people engage with these designs. Plus, you all had some great takes. So from all that, here’s …

Read moreCamp Randall Rowing Club Logo Lineup