motion graphic of the Alexandria Brewing Company logo. C-wire behind the logo is spinning slowly.

Alexandria Brewing Company

Proudly Made in KY

Challenge

Craft a logo and initial branding for the folks at Alexandria Brewing Company in Alexandria, Kentucky. Brew Master Andy Reynolds’s passion for brewing was born inside a combat zone from a homemade apple juice and yeast hard cider. Years after his service in the United States Army, he took a leap of faith on his brewing dreams. Despite adversity and set-backs, Andy hustled hard to bring his vision to life as ABC.

Approach

It was clear upfront that the ABC brand would carry enormous weight and meaning. We achieved this through symbols of combat and rock n’ roll that pair nicely with Alexandria’s shredding brews. A color scheme of sand tan and valorous reds pays further homage to military service.

Results

Andy’s dream is alive and well. A huge salute is owed to Alexandria Brewing Company for its fierce implementation of this brand, which has helped earn it a cult following (4.8 stars over 92 Google Reviews between 2018-2019).

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Several stickers featuring the Alexandria Brewing Company logo and alternate mark are displayed on a table
Alexandria Brewing Company's logo and alternate marks are showcased on a banner, hat, growlers, and barrel
Alexandria Brewing Company's alternate mark and logo featured on a growler and glass
Brewmaster Andy Reynolds discusses Alexandria Brewing Company with local news
Alexandria Brewing Company by the Fire
three friends toast glasses with Alexandria Brewing Company logos on them
Alexandria Brewing Company's logo embedded in treated concrete on the floor of their brewery
Giant mural of the Alexandria Brewing Company logo within their store
hops being poured out of a bucket during Alexandria Brewing Company's beer making process
Alexandria Brewing Company's logo is showcased on glasses and a growler for a local news spot
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“Everyone loves the brand. Trevor did an incredible job interpreting the concept in our head and turning it into an outstanding logo and amazing identity for our brewery.”

– Andy Reynolds

Head Brewmaster

Let’s work together