New week – new brand.
Here’s a tease for White Collar Redneck, which we wanted to play as an outdoors/hunting brand, something with a little sandpaper like a Carhartt.
The symbolism is pretty abstract – what we’re getting is: 1) antlers, 2) a ‘W’, 3) a peak where the antlers cross. But most important is the feel. This mark feels like a hunt without getting too literal.