Subtle evolution.
The best logos come from iteration, a lot of side by side comparison and squinting.
Here’s are the major milestones from the WCR process, simple hieroglyph > finalized mark.
Huge credit to the client here, Jason, for getting his hands dirty and discovering some of these adjustments himself. He actually printed the design on paper, and with a permeant marker, figured out we should have angles on our antlers and shadows where they cross. He was spot on!
