Proud to introduce ORIGINS OF SPEED!!! – a new coffee brand we’ve been secretly brewing up over the past few months.
Vintage car enthusiasts, Richard and Katrina Wright wanted something that would stand out at classic car shows, a line of roasts that celebrates the grit and glory of the very original racers.
These days a lot of clients will come to me with an idea they’ve already workshopped with AI, which I actually love because it means they’ve already done some thinking about who they are and how they want to present themselves.
In this case, we realized we didn’t need to redesign a chatgpt logo, we needed labels. The rest unfolded from there: black and white, thick outlines, checkers – every design decision came so easy. AI was brought back into the design process later as a base for our vintage illustrations.
