It’s never too late to change.
Back in 2018, I created this brand while interning with Motivate Creative under Dave Curtis. Recently, Kryptonite pivoted its services and needed their logo to reflect a name change. We used this as an opportunity to not only change the logo’s sub tagline, but also revise the wordmark’s typography. The new wordmark is tighter, bolder, and overall easier to read, a subtle difference, but a professional one.
