Yellow: Kelsey Creek and I crafted this design with the color already in mind.
Usually, these projects start on straight black and white, but in this case, our core color (the bold yellow of Jason’s Kenworth truck) was our starting point. And, it really stuck well.
Here’s some of the symbolism behind this mark:
– Shield: for the protection of goods, reliability
– Cut in our K: feels highway like, think yellow dashed line dividing lanes.
– Star: because ‘merica (but really, its a balanced ornament that gives us an All-American feel).
