I’m incredibly proud to redesign the logo for local Colorado Springs youth basketball organization, Hoop Dreams Nation.
This project has been on my mind for quite some time – finally, our schedules lined up to make this a reality. Having experienced a number of failed logo redesigns in the past with various designers, the team at Hoop Dreams was initially skeptical taking another shot. Fortunately, all anxiety around this rebrand was squashed when this mark was presented.
Hoop Dreams is not a typical youth sports program – they pride themselves as different, more ambitious. They tend to avoid some of the more ‘kiddy’ visual clichés around youth sports. Instead, they want to be thought of as ‘fast’, ‘urban’, ‘ballin’.
The end result is a slick logo that kids, parents, and coaches will be proud to wear. Additionally, the mark’s simplicity makes it flexible – it looks great paired with urban typefaces and grungy textures.
Previous logo:
