Anatomy of a Logo (6 of 7)

During my time in the military, I had the opportunity to design several coins, and this Spartan engraved coin for the U.S. Army’s 247th Composite Supply Company (247 CSC) is probably my favorite. Coin design is a challenging process as it deals with three dimensions instead of two. Best practice is to identify higher and lower elevation within the coin using shadows in a mockup. This minimizes the chance the coin maker will misinterpret your vision. However, in some cases its best to allow the coin manufacturer to make their own interpretation of the design. After all, they understand the abilities and limitations of their die mold process better than me!