This was the most fun I’ve had designing in some time.
Here’s a fresh brand and logo for Amped Archery, a local Colorado Springs builder and repairer of professional archery equipment.
The word ‘amped’ lends itself to some great wordmark styles; very rarely do five letters compliment themselves in this way. With A-M on the left side and the counter of P / E-D on the right, the descender of P lines up perfectly down the middle of the design. We took advantage of this with an arrow aligning through the P. The curve at the bottom of the logo is symbolic for a bow while allowing the arrow feather some extra white space.