Didn’t mean to leave you hanging!
A couple weeks ago I shared a teaser for White Collar Redneck, an outdoors brand targeted at folks who well, mostly work indoors. Think of that middle manager, head buried in a powerpoint slide on a Wednesday afternoon, but his heart is already on Friday when he’ll sneak away early from work and head North with his family for this hunting season’s last weekend – he still has a tag.
This is a mark we’re really proud of! Just the right combo of abstract and literal – it feels like outdoors.
And cheers to the client, Jason. His suggestions truly put this mark over the top. I’ll highlight that collaboration in my next post.
