“Unleash the Beast”
This week, I take a look back at a favorite brand, Totem Strength. Back in 2018, I teamed up with Totem owner & trainer, Trent Michels, to build an identity for a band of remote, yet passionate athletes. Pulling inspiration from the Tlingit and Haida artwork of the American Northwest, we created an icon that was reminiscent of an eagle atop a totem pole, a design that felt novel, yet simple and bold.