UADRT, United Americans Disaster Response Team, reached out for rebranding, and I was thrilled to contribute to an organization looking to do good in the world. Made up of law enforcement, first responders, and veterans, UADRT looks to unify Americans during times of crisis.
The first priority here was visibility and quick identification; we needed the UADRT logo to be simple and easily recognizable from a distance in a S.O.S situation. After some back and forth defining their identity, we settled on a triquetra symbolizing civic duty, preparation, and integrity. An additional depth effect gives the logo an extra pop.
