Even the most minor details matter.
During my most recent logo design project, we found the use of symbols and icons unnecessary. Instead, we are focusing on a wordmark with minimal flare – a well selected font and not much more.
However, authenticity still matters. Even the most straight forward design deserves some level of uniqueness and customization.
This brand is rooted in American made products and patriotism. Here, we’ve altered the R. with a slight stripe that opens the bowl/counter with a disconnected mid-bar.
