Trove Life Brand Guidelines

A quick peek at some brand guidelines for Trove Life.

Background: Trove Life is the adventure brand behind the “The Tales of Trolifeous Types” children’s book series. Think Scholastic or HarperCollins. Together, we took an existing idea around a hot air balloon and expanded it into a full-on visual identity with wordmarks, alternate designs, typography, patterns, and color captured in a comprehensive set of brand guidelines.