Subtle change – big impact.
This is the start of a brand refresh for Trove Life, who came to the table with an adventurous spirit and a hot air balloon icon that beautifully captures their identity.
For my part, a few minor adjustments really put us over the top:
1) Staggered stripes for some depth
2) Exaggerated white space makes the basket easier to identify
3) Slightly rounded corners for a friendlier feel
But this is just the take-off. Can’t wait to showcase some more.
