Branding is much more than a logo design itself. So many other marketing elements accompany a brand. Right now, I’m working through this process with Kailife, a kitchenware brand with a Hawaiian flare. Key to …

Read moreKailife Plate

Even the most minor details matter. During my most recent logo design project, we found the use of symbols and icons unnecessary. Instead, we are focusing on a wordmark with minimal flare – a well …

Read moreType Adjustments: R

Check out this sick shirt design for Crossings (street wear brand based in Chicago). This look features Crossings’s alternative ‘Xings’ wordmark. Paired with a Chicago-esque color scheme of red, white, and black, this piece is …

Read moreXings Shirt Design

As a rule, I almost always use geometry or some kind of mathematical reasoning behind every logo design. An organization or business’s brand is one of its most important assets, and the logo specifically will …

Read moreWalkman Geometry

Yesterday, I revealed some draft designs for Chicago street wear brand, Crossings. Not included was this alternate ‘walkman’ design. In step with their main logo, the walkman mark gives the Crossing brand a nice alternate look.

I’m thrilled to partner with an emerging Chicago brand, Crossings. These guys are building a fashion forward apparel company featuring unique and scarce product lines. Below are a few of the key wordmarks and logo …

Read moreWIP: Crossings Brand Design