Level Up Messaging

Branding is so much more than just the logo design itself. The message is equally, if not more important than visual elements. This is Level Up: “Positive & optimistic, we’re all about getting people to …

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Level Up Macro Logo

Finding You Where You’re At. Nutritionist Gail Lasserre & 𝐋𝐞𝐯𝐞𝐥 𝐔𝐩 are realistic with their expectations. Progress is made incrementally, through genuine effort, one step at a time. The ideal Level Up client is someone …

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Level Up Macro Logo

I’m PUMPED ‘UP’ to showcase a new brand! Here’s 𝐋𝐞𝐯𝐞𝐥 𝐔𝐩, the passion project of Gail Lasserre, an expert nutritional & physical wellness coach helping her clients reach that next step. More to showcase soon…

Das Henker Can Design

This might be the prettiest can we’ve built: humble teal, flat white, and a splash of Bavarian checkers. Sometimes these things design themselves. Kudos to Andy and the Alexandria Brewing Company crew for bringing the …

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ABC’s Das Henker

I teamed up with the folks over at Alexandria Brewing Company to imagine another branded brew and label. Here’s the taste of Alexandria’s Summer: *Das Henker. *Not grammatically correct, and they don’t care. If you’re …

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Tendy Wave

We’re closing out the 𝐓𝐞𝐧𝐢𝐝𝐞𝐬 showcase with a simple little motion graphic. Is it a wave? Is it the worm? Well, all of the above; it’s a Tendy. When animating a logo, the key is …

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Give Us The Tendies

Messy & unapologetic: Give Us The Tendie$. Here’s a closer look at the Tendies brand and how we might combine some of these design elements (texture, static, print lines) into a cohesive look.

Tendies Apparel

With the Tendies brand, we like it a little messy, grainy, textured. This simple mockup of the design on a rack of shirts helps us communicate the feel & lifestyle of Tendies. We invest with …

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