So, let’s say we build a logo together. It turns out great; we love it. BUT, a couple years later, your business model changes, completely – new plan, new audience, new voice.
No problem. This is how FuND and I shifted our brand without really changing the logo itself.
Initially we set ourselves up for entry into the tech sector, but after some soul searching, we realized we actually needed to appeal to a more humble base in the Pacific Northwest. Hence, this minimalist outline look to our new wordmark. Still strong, but less intimidating, more organic.
