Approach:  a sample shiny foil business card set the stage for our creative brief. Many Veterans are rough around the edges, not Sean, whose prevailing self-description was “classy”, maybe even fancy. We sought after a look that would present Sean as a high-end-luxury realtor. Avoiding some of the more frivolous concepts and all too often used “realtor roof”, we crafted a custom serif wordmark forward of a key, symbolic of the final transaction between Sean and his clients.