Bifocal Beats

Bifocal Beats

See your path forward

Challenge:  compose an aesthetics-first brand that will draw in and hype fans of electronic dance music (EDM). The unidentified artist (formerly known as Chanceman) has reinvented himself as Bifocal, a reference to the infamously high prescription glasses he wore in grade school. Now turning hobby into daily obsession, Bifocal is on the look out for insightful beats and a logo that will match his progression wave for wave.


logo design  |  brand design


Phoenix, Arizona


2019 Gold Addy Award, Logo Design, from the American Advertising Federation

Approach:  we quickly tethered ourselves to the core theme of ‘change’, and communicated this with an unconventional ellipsis, a simple, yet novel solution. Custom typography in the Bauhaus style creates four perfect circles and a perception of change with color transitioning from salmon to blue or opaque to transparent. We found this style and color scheme a perfect fit for our target audience, the professional woman.

Impact:  the logo reveal was a huge moment of enlightenment for Bifocal, who worked meticulously towards a debut album following this project. Together, we coined the album title Here Lies Bifocal, and the dream was born. You can find these beat thumbing tracks on all major streaming platforms.


“I couldn’t be happier with the final brand. The whole experience was fantastic from beginning to end.”

Chance Coffinger, Bifocal