Bifocal came to the creative table with visions of vision. Inspired by the blurry ‘o’ in the Focus Features logo, we set out for blur effects that operate in the vector universe. The solution is offset typographical outlines growing blurrier from left to right. This simple effect made up of straight vector lines will ensure that the wordmark looks as intended everywhere. A color palette of red and blue is the foundation for brand elements based on three-dimensional glasses.