Welcome to day four of “Anatomy of a Logo”, a seven day series exploring the foundations of some of my best logos, wordmarks, and icons of 2019.
Sean Neary Homes is a local Colorado Springs realtor specializing in high end (luxury) properties. This monogram key is a classy nod to the final transaction between Sean and his new home owners.
The real magic comes from a custom serif typeface:
- We started with the incredibly short font “Coltrane” as our foundation.
- We made an unconventional move by stretching the type vertically.
- We hand crafted serif caps and rounded corners to create what might be described as a “bone” serif that delivers a bold and regal feeling characteristic of Sean’s brand identity.