Going a bit deeper with the Isuzu distributor meeting identity…
In this case, we’re actually rotating the name to run vertically, something similar to Japanese script where each character holds its own as a modular block that can be stacked. Here with our equal width monospaced type, we can do the same.
And the line-based icons on each side, a nice nod to Washington state – something we’ll use to extend the identity out into a pattern for collateral materials.